Schema markup in 2026: what still earns rich results, and what doesn't
Google retired the FAQ rich result in May 2026. Here's the schema that still earns rich results, and what to put on the page for AI search instead.
Read Content & AI Search
Content & AI Search
Content marketing, E-E-A-T, and Generative Engine Optimization: building the authority that ranks in Google and gets your business cited by AI search.
Should you use AI to write your marketing content?
AI can draft a post in seconds, but should it? What AI-written content costs service businesses, and the expertise-led approach that still ranks and gets cited.
ReadZero-click search is here: what AI Overviews mean for your leads
Google now answers many searches before anyone clicks. What AI Overviews actually change for service businesses, and the system that keeps leads coming.
ReadE-E-A-T: what Google looks for, and how to show it
Experience, Expertise, Authoritativeness, Trust: Google's guidance on helpful content, and how a service business shows E-E-A-T with real proof.
ReadGenerative Engine Optimization: a practical guide to AI search
Search is shifting from links to AI answers. How your business gets cited in ChatGPT, Perplexity, and Google AI Overviews: the practical 2026 GEO playbook.
ReadContent marketing that compounds: the authority engine
Why most service-business content is wasted money, and how to build the topic-cluster engine that earns rankings, gives AI something to quote, and compounds.
Read From Insight to Installed System
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